Japanese beauty and lifestyle brands announce new product launches

Various beauty and lifestyle brands in Japan are announcing new product releases and retail expansions for late 2026.

Cannemake is launching several autumn products in late September, including new shades for its Glow Fleur Cheeks, Fit Glow Cushion foundation, and a limited-edition candy-patterned design for its Creamy Touch Liner. The lineup also features Muchi Puru Tint Sheer Balms and a new perfume.

Romand is introducing a limited-edition soy almond brown tint for men. Meanwhile, the skincare brand Kansousan will expand its availability to approximately 4,000 FamilyMart convenience stores starting October 2, offering moisturizing masks and skincare primers.

In the anime merchandise sector, Akros is releasing a ‘Sleeping Frieren’ series featuring desk mats, blankets, and cushions based on the TV anime ‘Frieren: Beyond Journey’s End’, with products scheduled for release between December 2026 and January 2027.