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2 clusters · 4 sources · 10 days · First seen · Last updated

Japanese consumer brand product launches and promotions

Overview

Japanese beauty, lifestyle, and food brands have initiated various product launches and promotional activities. In late September 2026, beauty brands such as Cannemake, Romand, and Kansousan announced new product releases, including makeup, perfumes, and skincare items, with Kansousan expanding its retail presence to approximately 4,000 FamilyMart convenience stores.

Following these product releases, companies transitioned toward character-themed marketing collaborations in October. Matsuya and Matsunoya launched a campaign with Sumikko Gurashi involving limited-edition reflector keychains, while Mizkan began a collaboration with Sanrio’s Pompompurin to promote its ‘Shime Nabe’ products through various prizes and social media activities.

Entities

Sanrio · Cannemake · Sumikko Gurashi · Mizkan · Pompompurin

Timeline

  1. [CULTURE] 2 sources
    Japanese brands launch character-themed promotional campaigns

    Japanese brands Matsuya and Mizkan are launching promotional collaborations featuring Sumikko Gurashi and Pompompurin characters.

  2. [BUSINESS] 2 sources
    Japanese beauty and lifestyle brands announce new product launches

    Japanese beauty and lifestyle brands, including Cannemake and Romand, are launching new autumn products, while Kansousan expands to FamilyMart stores and Akros releases new anime-themed merchandise.

Sources

dtimes.jp · inside-games.jp · news.mynavi.jp · smartmag.jp