Japanese brands launch character-themed promotional campaigns

Various Japanese companies are launching character-themed promotional campaigns.

Matsuya and Matsunoya have announced a collaboration with Sumikko Gurashi starting October 6. Customers ordering specific children's meals can receive one of six random limited-edition reflector keychains. Additionally, a social media campaign on X offers chances to win complete keychain sets and Matsuya points.

Mizkan is running a collaboration with Sanrio's Pompompurin throughout October. The campaign focuses on Mizkan's 'Shime Nabe' products. Participants can enter to win original prizes, such as branded blankets or soup spoons, by submitting receipts from qualifying purchases. The campaign also includes social media activities and instructional videos on YouTube.