Japanese confectionery brands launch new music-themed gummy campaigns

Several Japanese confectionery brands have launched new commercial campaigns featuring musical collaborations.

Kanro has released a new web commercial for its ‘Candemina Gummy’ featuring artist Fumino. The advertisement utilizes her new song, ‘Rockstar’, to depict themes of maintaining one's own pace through daily activities. The campaign is set to be released starting September 15.

Bourbon is also launching a campaign for its ‘Fettuccine Gummy’ series to celebrate product renewals and the release of a new red kiwi flavor. The commercial features a collaboration between the dance and vocal unit Atarashii Gakko! and singer Aina The End. The duo performed an original song titled ‘Sweet Memories’, which they co-produced, to accompany the advertisement. The campaign includes promotional events and is scheduled to air nationwide starting September 22.