Japanese confectionery brands launch seasonal autumn sweets

Several Japanese confectionery brands are launching seasonal autumn and Halloween-themed products.

HiOLI’s craft butter brand, Butters, will release a limited-edition ‘Halloween Gift Mini Box’ starting October 15, 2026. The set includes a craft butter cake, a buttermilk cake, and craft butter sablés. Additionally, the brand will offer a free buttermilk cake coupon to LINE official account followers to celebrate ‘Financier Day’ on October 17.

Shukurei’s brand, Butter Butler, is introducing a seasonal ‘Butter and Sweet Potato Financier’ on October 10, 2026. The product features New Zealand dairy butter and organic Anno sweet potatoes from the Goto Islands. The brand also offers a ‘Butler Selection (Sweet Potato)’ assortment featuring financiers and butter galettes.