Japanese dessert trend: Shatoreze fruit bar ice cream and Lexus cafe’s new white‑peach shaved ice debut

Shatoreze introduced its "Fruit Texture Bar" ice‑cream sticks, priced at ¥81 each and offered in flavors such as mango, lychee, white peach and pineapple. Reviewers noted the bars deliver a texture similar to Seven‑Eleven’s “maru de” series, with a creamy mouthfeel and fruit‑forward taste, positioning them as a low‑cost alternative.

Meanwhile, Lexus’s Intersect by Lexus café in Tokyo’s Minami‑Aoyama unveiled a summer‑limited shaved‑ice dessert called “White Peach Apricot Espresso.” Priced at ¥1,800, the dish layers white‑peach jelly, apricot, mascarpone chantilly, espresso granita and crepe crumble, creating a multi‑sensory dessert that blends sweet, bitter and acidic notes. Both offerings reflect a push by Japanese brands to attract consumers with premium‑styled frozen treats during the hot season.