Japanese fashion brands announce new collections and collaborations

Japanese fashion brands WTAPS and SSZ have announced their second collaboration collection, marking a reunion five years after their initial partnership. The collection commemorates WTAPS’s 30th anniversary and SSZ’s 10th anniversary. Drawing inspiration from nostalgic Japanese business styles, the lineup includes seven items such as checkered shirts, trousers, leather footwear, and accessories like bandannas and belts. The collection is scheduled for release on October 3, 2026, at select locations including BEAMS Harajuku and WTAPS flagship stores.

Separately, the apparel brand TATRAS has unveiled its 2026 Autumn/Winter campaign featuring global ambassador Kentaro Sakaguchi. Centered on the theme ‘Art of Harmony,’ the campaign aims to blend urban dynamism with natural tranquility. The collection will be promoted across major Japanese cities such as Ginza, Fukuoka, and Osaka, as well as in Asian regions including South Korea and Taiwan.