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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 7 sources · 2 days · First seen · Last updated
Japanese apparel brand seasonal collections
Overview
Japanese apparel brands have announced various product collections and campaigns for the autumn and winter 2026 seasons.
Retailers Workman and Kushitani are focusing on specialized functional gear. Workman is releasing the 2026 Aegis waterproof thermal suit set, featuring models for riding, professional work, fishing, and snow sports. Kushitani has introduced a “Kushitani Limited Edition 2026” collection, which includes high-end, made-to-order items such as the Winter Amenita Jacket and insulation pants utilizing 3M Thinsulate technology.
In the fashion sector, WTAPS and SSZ are launching their second collaboration collection to commemorate their respective anniversaries. The lineup, inspired by nostalgic Japanese business styles, includes items such as checkered shirts and leather footwear. Additionally, the brand TATRAS has unveiled its 2026 Autumn/Winter campaign, titled ‘Art of Harmony’, featuring global ambassador Kentaro Sakaguchi. This campaign is set to be promoted across major Japanese cities and parts of Asia, including South Korea and Taiwan.
Entities
Kentaro Sakaguchi · TATRAS · WTAPS · SSZ · Workman
Timeline
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[CULTURE] 5 sourcesJapanese fashion brands announce new collections and collaborations
Japanese fashion brands WTAPS and SSZ announce a commemorative collaboration collection, while TATRAS launches its 2026 Autumn/Winter campaign featuring actor Kentaro Sakaguchi.
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[BUSINESS] 2 sourcesWorkman and Kushitani announce 2026 winter apparel collections
Workman and Kushitani have unveiled their 2026 autumn/winter collections, featuring specialized waterproof and thermal gear for riding, fishing, and outdoor work in Japan.
Sources
fashionmarketingjournal.com · limo.media · mc-web.jp · prtimes.jp · wwdjapan.com · yakkun-fashion.jp · zuuonline.com