Japanese food chains launch new products and major discount campaigns

Various Japanese food and beverage chains are launching significant promotional campaigns, including new product releases and deep discounts to attract consumers.

Marugame Seimen has introduced a new ‘Nikukara Mazeuudon’ developed in collaboration with Masahiro Matsuoka. Other notable new items include Yoshinoya’s ‘Gyu Sanma Teishoku’ and Seven-Eleven’s ‘Meitai Mochi Cheese Man’.

Discount-focused initiatives are also widespread. Amiyakitei is holding a weekday half-price fair at select Chubu district locations. Bamiyan is offering coupons for its ‘Autumn Bami-nomi Thanksgiving Festival’ and a kids' menu campaign. Kura Sushi is providing free Norwegian salmon coupons to celebrate its 50th anniversary, while Fujiya is offering free Baumkuchen to new members of its ‘PEKO SMILE CLUB’ service. Additionally, Matsunoya is running a seafood side dish fair with significant price reductions via social media coupons.