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2 clusters · 4 sources · 10 days · First seen · Last updated

Japanese food service and consumer trends

Overview

The Japanese food and beverage sector is seeing diverse developments in service models and consumer engagement.

In the corporate sector, companies are expanding office-based meal services to improve employee welfare and health management. Snap Foods Inc. introduced ‘MARTAN for Office’, a nutritionist-designed mala tang delivery service. Meanwhile, Minna no Shashoku Co., Ltd. removed setup and monthly fees for its buffet-style delivery service to increase accessibility, a move supported by Japanese tax reforms that raised the non-taxable limit for employee meal benefits to 7,500 yen per month.

In the retail and restaurant sectors, food chains are utilizing new product launches and aggressive discount campaigns to attract customers. Major players including Marugame Seimen, Yoshinoya, and Seven-Eleven have introduced new menu items. Concurrently, various establishments such as Amiyakitei, Bamiyan, Kura Sushi, and Fujiya are implementing price reductions, coupons, and promotional festivals to drive consumer interest.

Entities

Snap Foods Inc. · Kura Sushi · Seven-Eleven · Minna no Shashoku Co., Ltd. · MARTAN

Timeline

  1. [BUSINESS] 3 sources
    Japanese food chains launch new products and major discount campaigns

    Japanese food chains including Marugame Seimen, Yoshinoya, and Kura Sushi are launching new products and major discount campaigns, such as half-price deals and free item coupons.

  2. [BUSINESS] 2 sources
    Japanese companies launch new office meal services to boost employee welfare

    New office meal services in Japan, including MARTAN's healthy mala tang and Minna no Shashoku's zero-fee model, aim to boost employee welfare and utilize expanded tax-free meal subsidies.

Sources

ascii.jp · bg-mania.jp · gourmetbiz.net · prtimes.jp