Japanese food chains launch Silver Week promotional campaigns

Various Japanese food and beverage companies are launching promotional campaigns to coincide with the Silver Week holiday period in September 2026.

Kappa Sushi is hosting a ‘Korean Spicy Festival’ featuring items like seafood pancake nigiri and spicy shrimp, alongside a ‘Lucky Lottery Coupon’ campaign where the first 500 customers daily can win free plates of premium ingredients such as medium fatty tuna or Hokkaido scallops.

Pizza Hut Japan has announced a ‘Moon Viewing Sale’ offering up to 56% off takeout for select pizzas and a delivery promotion where the second pizza is discounted by up to 78%.

Other dining chains are also participating: Katsuya is offering free large rice portions for most meals, and Fujiya Restaurant is running a lottery campaign at 28 locations where customers spending 3,000 yen can win meal vouchers, soft serve, or free drinks.