Japanese izakaya chains roll out discounted lemon sours and highballs

Monte Rosa Co., Ltd. is running a "Zoro‑me Festival" at its partner izakaya outlets in Saitama's Minuma and Iwatsuki districts. From Monday to Friday until 30 November 2026, the "Kobirashi Sakaba" lemon sour is offered at three special price points: 111 yen (regular size), 222 yen (mega) and 333 yen (giga). The promotion applies to 36 designated stores, including Fishmen Tōdai‑Miya East Exit and Megakiki Gin‑ji Iwatsuki East Exit.

Separately, Isomaru Suisan Co. will hold a "Isomaru Kanshasai" throughout August 2026. From 1 to 31 August, all Isomaru Suisan locations (excluding its cafeteria) will sell the "1‑chome Highball" and lemon sour for a flat 219 yen per drink, regardless of the number of glasses ordered. Both campaigns aim to attract customers during the summer and early autumn periods with heavily reduced drink prices.