Japanese retailers announce new character merchandise collaborations

Various Japanese retailers are launching new character-themed merchandise collections.

Sanrio and Bandai are celebrating the 30th anniversary of Tamagotchi with a space-themed collaboration at Thank You Mart. The collection includes 31 items such as lunch boxes, toothbrushes, and stationery, with pre-orders starting September 30.

Shimamura Park will release voice-enabled Chiikawa plush sets featuring characters like Chiikawa, Hachiware, and Usagi. These sets include pajamas and are scheduled for release between mid-October and early November.

Avail is expanding its lineup with several themed collections starting October 3. These include Disney-themed scarves and ponchos inspired by ‘Alice in Wonderland’ and ‘The Nightmare Before Christmas’, ‘Panda! Go, Panda!’ items, and ‘Poppy Playtime’ merchandise featuring Huggy Wuggy and CatNap.