Japanese retailers launch extensive discount campaigns in July 2026

Daily Yamazaki began a series of promotions on July 21, 2026, offering buy‑one‑get‑one‑free coupons, price cuts on breads, beverages, noodles, snacks and other items through early August. The campaign includes 20‑yen discounts on select curry breads, 30‑yen off on paired drinks, and up to 70‑yen reductions on Cup Noodles when purchased in pairs.

FamilyMart’s Famipay app ran a parallel "buy one, get one free" coupon program from July 21‑27, with coupons redeemable from July 28‑August 3. Coupons are issued only after a Famipay payment of at least ¥1 and may take up to six hours to appear in the app. The offer applies to specific drinks and snack items and excludes certain payment methods such as Apple Pay or Google Pay.