KADOKAWA and Japanese anime studios launch new merchandise lotteries and figures

KADOKAWA announced two online lottery events for its anime series. The first, for the TV anime ‘家庭教師ヒットマン REBORN!’, will run from 23 July to 6 August 2026 on the “くじ引き堂” platform and offers acrylic prizes such as a BIG acrylic diorama and assorted figures. The second lottery celebrates the 20th anniversary of ‘ゼロの使い魔’, starting on 28 July 2026, with rewards that include character‑faying graphs, clear posters and acrylic key‑chains.

Other Japanese companies are also releasing new anime‑related products. Penguin Parade began reservations for eight‑character “ぺたん娘” acrylic key‑chains from the TV anime ‘東京リベンジャーズ’, slated for release in September 2026. APEX opened pre‑orders for a 1/7 scale figure of “儀玄 蒼溟を独り歩む” from ‘ゼンレスゾーンゼロ’, priced at ¥49,940. Additionally, a 1/7 scale “セントルイス” race‑queen figure from the game ‘アズールレーン’ is scheduled for a May 2027 launch.

These announcements highlight a wave of new collectible merchandise tied to popular anime and game franchises, all targeting Japanese fans and collectors.