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6 clusters · 9 sources · 29 days · First seen · Last updated
Japan anime merchandise lottery series
Overview
The lottery‑driven merchandise push that began in mid‑July 2026 has continued to expand across a wide range of anime and game franchises. Kadokawa opened the first draws with a mobile‑game lottery for *Victory Goddess: NIKKE* (Chapter 8) on 8 August and an online lottery for the light‑novel series *Mata korosarete shimatta no desu ne, Tantei‑sama* (24 July–20 August). The same period saw Kadokawa add online draws for the TV anime *家庭教師ヒットマン REBORN!* (23 July–6 August) and a 20th‑anniversary lottery for *ゼロの使い魔* (starting 28 July).
In early August, the lineup grew with pastel‑styled “Starry‑Sky Maid” items for *The Quintessential Quintuplets* (reservations until 5 August) and a body‑pillow‑cover lottery for *Mato Seibe no Slave 2* (3 August–4 September). Sega’s Lucky Draw Online platform launched parallel campaigns for *Katekyo Hitman Reborn!* (3 August–11 September) and a re‑run of *Nintama Rantarō* (31 July–16 September). On 5 August, Yellow Co.’s “Gara‑kuji ONLINE” launched for *Nobles Reincarnation* (5 August–2 September), while Sega’s Lucky Lottery began for *Ascendance of a Bookworm: The Lord’s Daughter* (5 August–5 October).
Expansion continued in mid-August with the announcement of a Kujibiki-do lottery for the TV anime *Akane-banashi*. Running from 19 August to 16 September, the campaign features characters in modern Japanese-style clothing and includes prizes such as large acrylic stands, keychains, and tin badges. All draws generally price tickets between ¥770 and ¥880, often offering bonuses for bulk purchases, underscoring a coordinated strategy to monetize anime fandom through limited-edition collectibles.
Entities
Sega · AMNIBUS · Ascendance of a Bookworm: The Lord's Daughter · Kujibiki-do · Katekyo Hitman Reborn!
Timeline
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1 day ago
[CULTURE] 2 sourcesAkane-banashi anime merchandise to launch via Kujibiki-do online lotteryKujibiki-do will launch an online lottery for the ‘Akane-banashi’ anime starting August 19, 2026, featuring characters in modern Japanese attire and various collectible merchandise.
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13 days ago
[CULTURE] 2 sourcesAnime Online Lottery Sales Begin for 'Nobles Reincarnation' and 'Ascendance of a BookwormYellow Co. and Sega launch online lottery sales for the anime *Nobles Reincarnation* (Aug 5‑Sep 2) and *Ascendance of a Bookworm: The Lord’s Daughter* (Aug 5‑Oct 5), offering themed merchandise prizes.
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15 days ago
[CULTURE] 2 sourcesSega launches online lucky‑draw series for Reborn! and Nintama RantarōSega’s Lucky Draw Online launches two anime‑themed lottery series: Reborn! (Aug 3–Sept 11) and Nintama Rantarō (July 31–Sept 16), each costing ¥770 plus shipping and offering plushes, pouches, badges and new “m
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16 days ago
[CULTURE] 3 sourcesJapanese Anime Merchandise Lotteries Announced for “The Quintessential Quintuplets” and “Mato Seibe no Slave 2”Japan launches online lotteries for anime merchandise: “The Quintessential Quintuplets” items via AMNIBUS (reserve until Aug 5) and “Mato Seibe no Slave 2” prizes via Kujicrif (lottery Aug 3‑Sep 4).
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27 days ago
[CULTURE] 6 sourcesKADOKAWA and Japanese anime studios launch new merchandise lotteries and figuresKADOKAWA launches online lotteries for REBORN! and Zero no Tsukaima, while other Japanese firms release new anime figures and key‑chains, including Tokyo Revengers key‑chains, Zenless Zone Zero figure, and an A
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29 days ago
[CULTURE] 2 sourcesJapanese anime merch lotteries for NIKKE, Detective series start 2026Japan's anime merch scene sees two online lotteries: SHIFT UP's NIKKE draw starts Aug 8 (stores) and Aug 17 (online) with figurines and accessories; Kadokawa's Detective series draw runs July 24–Aug 20 offering
Sources
animeanime.jp · animebox.jp · cho-animedia.jp · dreamnews.jp · dtimes.jp · inside-games.jp · pashplus.jp · prtimes.jp · s.animeanime.jp
This summary has been updated 3 times: see revision history