Japan's luxury watch market sees price spikes as fast‑cookbook trend gains traction

Japanese watch enthusiasts are facing steep price hikes for new Rolex models, with some pieces trading at three times their retail price. Recent releases such as the Oyster Perpetual 36 and various Datejust and Submariner variants have seen their market values rise sharply over the past month.

At the same time, Japanese home‑cooking culture is being reshaped by a newly released cookbook by creator Hana. Titled “30‑Minute Dinner,” the book offers a systematic approach to planning, shopping for, and preparing six‑course meals within half an hour, targeting couples looking to save time and money.

Both developments highlight shifting consumer priorities in Japan, where the demand for high‑end luxury goods coexists with a growing interest in efficient, affordable home‑cooking solutions.