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Rolex SA

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Luxury watch industry milestones 2026

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Latest: Rolex marks 100‑year Oyster case anniversary with new models at Geneva watch fair

In early July 2026 Rolex celebrated the 100‑year anniversary of its Oyster case with the "Oyster Story" exhibition and unveiled two new Oyster Perpetual models at the Watches & Wonders fair in Geneva. The event highlight

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