Jeju local brands to host pop-up store in Seoul's Seongsu-dong

Fourteen local brands from Jeju will host a pop-up store in Seongsu-dong, Seoul, on May 5 and 6. Organized by Jeju Special Self-Governing Province and the Jeju Creative Economy Innovation Center, the event is themed ‘Made on Jeju, Made of Jeju’.

The pop-up store, located at KT&G Sangsang Planet, aims to introduce Jeju-made products to metropolitan consumers and test marketability in the trend-sensitive Seongsu-dong district. The participating companies were selected from 80 applicants through a document screening process.

The featured brands cover various sectors, including food and beverage (F&B), beauty, and lifestyle. Representatives from the participating companies will be present to communicate brand stories and sell products directly to visitors. The organizers plan to use consumer feedback gathered during the event to improve product quality and strengthen brand competitiveness.