Jennie's 'Less Than a Lover' summer single released globally

South Korean pop star Jennie of Blackpink launched her new solo single "Less Than a Lover" on 24 July 2026. Written and co‑produced by the artist, the track is described as an alternative‑pop song with lo‑fi guitar riffs and vintage electric keyboards that evoke a breezy summer mood. The official music video, directed by Jennie, was filmed in Spain and portrays a dreamy, self‑referential narrative.

The single debuted on streaming platforms worldwide, quickly amassing millions of monthly listeners and entering radio rotation in Italy from 31 July. Jennie first teased the song during her Governors Ball performance in June, and ahead of its release she performed a preview at Poland’s Open’er Festival. The release is followed by live appearances at major festivals, including Lollapalooza Chicago (USA) and Summer Sonic 2026 in Japan. The track has been promoted with a radio push and a pre‑save campaign that generated a temporary surge in streaming‑service traffic.

Media outlets across several countries reported on the launch, highlighting the song’s thematic focus on a relationship that sits “between friendship and romance” and noting Jennie’s involvement in the songwriting, composition, and visual direction.