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7 clusters · 40 sources · 11 days · First seen · Last updated

Categories: CULTURE

Jennie's 'Less Than a Lover' solo release

Entities: Nah Kai · Jennie · Hoà Minzy · Ballerette · Blackpink

Overview

Jennie's solo track “Less Than A Lover” dropped worldwide on 24 July 2026 at 13:00 UTC. The self‑directed music video, filmed in Girona’s Old Town and the coastal village of Sa Tuna, Spain, showcases Mediterranean summer scenery and features Taiwanese model Nah Kai. Within four days the video amassed over 11 million YouTube views, surpassing its 7.8 million first‑day tally.

The lo‑fi, summer‑romance song—mixing indie‑pop, bedroom‑pop and bossa‑nova elements—explores a fleeting romantic relationship. It rapidly topped iTunes Top Songs in 27 territories, led Chinese platforms QQ Music, NetEase Cloud Music and Kugou (earning a QQ Music Gold certification), and reached number two on South Korea’s Melon HOT 100 while entering the top‑10 on Apple Music in several Southeast Asian markets.

Styling in the video highlighted two pieces from Vietnamese label Huelley Huelley—white Maia Top (≈850,000 VND) and flowing Namy Top (≈1.1 million VND)—paired with Chanel and The Row. Jennie's soft crown‑like braid sparked a trending hairstyle discussion. Fans praised the blend of accessible Vietnamese streetwear with high‑end couture, amplifying her role in promoting regional designers.

A behind‑the‑scenes clip posted on 28 July showed Jennie and dancer Nah Kai on a beach, with a playful lift that sparked memes comparing the moment to a Vietnamese singer’s video. The clip highlighted Jennie's black ballet shoe with a bow from Italian brand Ballerette (≈4.8 million VND), quickly becoming a fashion talking point among Vietnamese fans.

Promotion included live performances at Governors Ball, Open’er Festival (Poland), Lollapalooza Chicago, Japan’s Summer Sonic 2026, and a post‑release appearance following Blackpink’s sold‑out Barcelona concert. The single generated a surge in streaming traffic that briefly overloaded pre‑save servers.

Timeline

  1. 1 day ago

    [CULTURE] 2 sources
    Jennie’s ‘Less than a Lover’ video filmed in Girona, Spain

    Jennie of Blackpink released “Less than a Lover,” with a video shot in Girona, Spain, featuring model Nah Kai; it quickly surpassed 11 million views.

  2. 2 days ago

    [CULTURE] 2 sources
    Jennie’s summer video fuels fashion buzz and fan memes in Vietnam

    Jennie's “Less Than A Lover” video with dancer Nah Kai went viral in Vietnam, drawing memes comparing it to Hòa Minzy’s past clip and spotlighting her Ballerette ballet shoes.

  3. 4 days ago

    [CULTURE] 6 sources
    Jennie's 'Less Than A Lover' Tops Global Music Charts

    Jennie's July 24, 2026 release 'Less Than A Lover' topped iTunes charts in 27 territories, hit #1 on major Chinese platforms, earned QQ Music Gold, and its video logged 7.8 M views, ranking #1 YouTube trending

  4. 5 days ago

    [CULTURE] 3 sources
    Jennie’s ‘Less Than A Lover’ MV showcases Vietnamese brand designs alongside Chanel

    Jennie’s “Less Than A Lover” MV features vintage visuals, a new braid style, and outfits from Vietnamese brand Huelley Huelley alongside Chanel and The Row, sparking online buzz.

  5. 7 days ago

    [CULTURE] 14 sources
    Jennie's 'Less Than a Lover' summer single released globally

    Jennie released her summer‑themed solo single “Less Than a Lover” on 24 July 2026, co‑written by her, with a Spain‑filmed video and upcoming shows at Lollapalooza Chicago and Japan’s Summer Sonic.

  6. 9 days ago

    [CULTURE] 9 sources
    Jennie launches solo single “Less Than a Lover” with Taiwanese model Kai

    Jennie’s solo single “Less Than a Lover” drops 24 July; she directs and produces it, and TikTok teasers with Taiwanese model Kai have gone viral.

  7. 11 days ago

    [CULTURE] 9 sources
    Jennie of BLACKPINK to Release Solo Single “Less Than a Lover” on July 24

    Jennie of BLACKPINK will release solo single “Less Than a Lover” on July 24, directing, writing and producing it herself after previewing it at major festivals worldwide.

Sources

324.cat · antaranews.com · barbaraganz.blog.ilsole24ore.com · billboard.com · biz.heraldcorp.com · earone.it · elproyectomx.com · endofacentury.it · gingergeneration.it · happyfm.es · hoahoctro.tienphong.vn · inmagazine.ig.com.br · katadata.co.id · kenh14.vn · koreastardaily.com · kpophit.com · lampertheimer-zeitung.de · lavoce.hr · m.afamily.vn · m.hani.co.kr · m.kenh14.vn · m.koreaherald.com · music.mxdwn.com · news.donga.com · news.heraldcorp.com · noteverticali.it · nowjakarta.co.id · okezone.com · otakukart.com · pannchoa.com · romadailynews.it · soha.vn · sports.donga.com · starmometer.com · tenasia.hankyung.com · thehubnews.net · unniepop.cl · world-today-news.com · wrmf.com · wtmx.com

This summary has been updated 2 times: see revision history