Jennyfer returns to French retail via Vib’s stores

The fashion brand Jennyfer has returned to the French market through a distribution partnership with Vib’s. Following its judicial liquidation in 2025, the brand was partially acquired by Groupe Beaumanoir.

Since late July, Jennyfer collections have been available in 50 Vib’s locations out of its network of approximately 260 stores in France, as well as online. This move makes Jennyfer the fourth brand carried by Vib’s, joining Cache Cache, Bonobo, and Bréal.

The integration is part of Groupe Beaumanoir’s strategy to strengthen its multi-brand retail model and target a younger demographic. This expansion is intended to help Vib’s reach a turnover goal of one billion euros by 2026. By utilizing the existing Vib’s infrastructure rather than reopening independent boutiques, the group aims to limit real estate costs while testing the brand's commercial potential.