Jerez de la Frontera and Ceuta tourism shows divergent 2026 trends

In May 2026 the tourist‑apartment sector of Jerez de la Frontera recorded 3,918 visitors and 8,434 overnight stays, more than double the visitor count and 68% higher nights than the same month in 2025. The park of 343 units stayed stable, but occupancy rose from 17.0% to 26.1% and weekend occupancy jumped from 30.4% to 43.4%. Average stay fell to 2.2 days. Domestic travellers grew from 1,451 to 3,116, while foreign arrivals rose from 402 to 801, with German visitors increasing 175% (45 to 124) and the Netherlands showing the strongest growth among EU markets. Employment in the segment fell sharply, losing 40% of staff (88 to 53 workers).

Conversely, Ceuta’s hotel sector suffered a 30% drop in visitors in the first half of 2026, with 25,471 arrivals versus 36,552 a year earlier. Spanish residents fell 19.7% and foreign guests fell 46.4%, leading to a 22% reduction in hotel nights (51,479 versus 66,133). Despite the decline, average length of stay rose to two nights from 1.8, and foreign‑contracted nights fell 42% (24,455 to 14,157).