Jin Jiang Hotels and Trip.com sign ASEAN strategic partnership

Jin Jiang Hotels and Trip.com Travel Singapore Pte. Ltd. have signed a three-year Memorandum of Understanding (MoU) to expand their hospitality and travel services across the ASEAN region.

The collaboration covers ten nations: Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, Myanmar, Laos, and Brunei. The partnership aims to leverage the companies' respective offline hospitality portfolios and online global traffic to improve customer acquisition and occupancy rates for hotels in the region.

A key component of the agreement is the implementation of a unified fixed commission structure for Jin Jiang Hotels' subsidiary properties within these countries. This standardized framework is intended to replace volatile floating commission models, providing greater commercial transparency and cost predictability for hotel franchisees.