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Trip.com

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Situations

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Global tourism and travel trends

26 clusters · 100 sources · last updated

Latest: European tourism shifts toward day trips and rural destinations

Global tourism patterns in 2026 continue to be reshaped by overtourism, geopolitical instability, and changing consumer preferences. Travelers are increasingly moving away from overcrowded landmarks toward lesser-known d

[ACTIVE] [BUSINESS] [JP]

Digital transformation in Japan tourism sector

2 clusters · 6 sources · last updated

Latest: Tourism EXPO Japan 2026 highlights AI integration and shifting travel trends

The Japanese tourism sector is undergoing a digital transformation, increasingly adopting artificial intelligence and fintech to address labor shortages and changing consumer behaviors. Industry discussions, including t

[ACTIVE] [TECHNOLOGY] [US] [DE] [JP]

Acceleration of agentic commerce and AI-driven discovery

26 clusters · 149 sources · last updated

Latest: Amazon integrates Claude AI as e-commerce markets expand

The transition toward ‘agentic commerce’ is accelerating as AI moves from recommendation engines to active task execution. Industry leaders are restructuring platforms to support this shift; Salesforce has transitioned i

[QUIET] [BUSINESS] [US] [AR] [EC]

Impact of work models on employee wellbeing

5 clusters · 12 sources · last updated

Latest: Research examines the productivity and social impacts of remote work

Research into workplace dynamics has highlighted the relationship between work models and employee wellbeing. Initial findings suggest that a strong organizational purpose can drive social wellbeing and enhance collabora

[QUIET] [BUSINESS] [CN] [JP] [KR]

Global and Singaporean premium travel trends

2 clusters · 4 sources · last updated

Latest: Luxury travel demand surges as premium cabin searches double

Data from the first half of 2026 indicates a significant rise in premium travel demand. In Singapore, searches for first and business class outbound flights grew by 137% year-on-year, while searches for five-star hotels

[QUIET] [CULTURE] [SE] [FR] [ES]

European coolcation and climate-driven travel trends

16 clusters · 189 sources · last updated

Latest: Climate change reshapes Mediterranean and polar tourism trends

As extreme heatwaves sweep across Europe, a significant travel trend known as “coolcations” has emerged, with tourists increasingly seeking milder climates in Northern Europe and mountainous regions. Initially focused on

[QUIET] [BUSINESS] [ID] [MY] [SG]

Southeast Asian travel industry seasonal sales

2 clusters · 4 sources · last updated

Latest: Traveloka data shows Southeast Asian travelers upgrade trips during sales

Various travel platforms, including Trip.com, Traveloka, and Singapore Airlines, have launched promotional sales for the 9.9 shopping period. These offers include discounts on flights, hotels, and attractions, with speci

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