Jo Malone London launches Sea Salt & Bergamot fragrance

Jo Malone London introduced a new fragrance called Sea Salt & Bergamot. Inspired by the coast of Cornwall, the scent combines top notes of bergamot, a heart of sea salt and a base of driftwood. The perfume was created by perfumer Mathilde Bijaoui and became available online and in Jo Malone stores from August 2026.

To promote the launch, the brand staged a pop‑up event titled “Sea Salt Adventure” at the Yodobashi J6 building in Harajuku, Tokyo, from August 6‑9. The free, reservation‑optional exhibition recreated a seaside atmosphere and showcased the new collection. Japanese pop‑group JO1 member Shiraishi Ruri attended the photo call, describing the experience as a refreshing summer adventure.