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3 clusters · 5 sources · 16 days · First seen · Last updated

Categories: CULTURE · BUSINESS

Jo Malone London Sea Salt pop‑up in Harajuku

Entities: Jo Malone London · Anna Nakamura · Harajuku · JO1 · Umezawa Minami

Overview

In August 2026 Jo Malone London staged a limited‑time pop‑up called “Sea Salt Adventure” at the Yodobashi J6 building in Harajuku, Tokyo. The immersive installation recreated a seaside setting, letting visitors explore the brand’s signature “Wood Sage & Sea Salt” scent, test the new “Sea Salt & Bergamot” fragrance, and take part in beach‑themed games and photo zones. Entry was free but required advance reservation, and shoppers who met spending thresholds received tiered gifts such as tote bags, key‑chains, ceramic‑shell pouches, or exclusive passes.

The event ran from 6 to 9 August and featured a large “Sea Monster” sculpture, themed fans, and limited‑edition items. Japanese celebrities—including actors Yamada Ryosuke and Miura Shohei, model Anna Nakamura, former Nogizaka 46 member Umezawa Minami, and actress Alice Hirose—attended the press session and opening. Yamada described the new scent as “perfect for summer, capturing the sea’s power and citrus freshness.” The pop‑up served as a preview for the new fragrance, which launched online and in stores later that month.

Timeline

  1. 1 day ago

    [CULTURE] 2 sources
    JO MALONE LONDON launches Harajuku pop‑up, featuring Japanese celebrities

    JO MALONE LONDON’s Harajuku pop‑up (Aug 6‑9) featured a Cornwall‑inspired “Sea Salt Adventure,” free entry by reservation, new fragrances, and appearances by Japanese celebrities like Yamada Ryosuke and Umezawa

  2. 4 days ago

    [BUSINESS] 4 sources
    Jo Malone London launches Sea Salt & Bergamot fragrance

    Jo Malone London released the Sea Salt & Bergamot fragrance, inspired by Cornwall’s coast, and held a Harajuku pop‑up event in early August 2026.

  3. 18 days ago

    [CULTURE] 2 sources
    Jo Malone London launches August pop‑up event in Harajuku, Tokyo

    Jo Malone London’s “Sea Salt Adventure” pop‑up ran 6‑9 Aug 2026 in Harajuku’s Yodobashi J6, featuring immersive seaside décor, fragrance trials, games and purchase‑linked gifts, plus a preview of its new summer

Sources

climbmedia.com · elfje.nl · filmon.com · news.cube-soft.jp · wwdjapan.com

This summary has been updated 1 time: see revision history