Jollibee expands product offerings and highlights global brand portfolio

Jollibee has launched Spicy Chickenjoy across the Philippines, introducing a new spice blend to its signature fried chicken. The campaign, featuring actress and singer Alexa Ilacad, aims to present spiciness as a flavorful layer rather than just heat, targeting the segment of Filipino consumers who prefer spicy food.

Beyond its flagship fried chicken brand, the Jollibee Group maintains an extensive global restaurant portfolio. Its holdings include international brands such as The Coffee Bean & Tea Leaf, Smashburger, and Tim Ho Wan, as well as regional chains like Chowking, Greenwich, Red Ribbon, and Highlands Coffee. The group's reach spans various categories, including coffee, Chinese fast food, pizza, and barbecue, across Asia, North America, and Europe.