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2 clusters · 5 sources · 27 days · First seen · Last updated

Jollibee brand and geographic expansion

Overview

The Filipino fast-food chain Jollibee is pursuing both geographic expansion and product diversification.

In the United States, the company is opening its first downtown San Francisco restaurant on July 31 at 934 Market Street. This location, situated near Hallidie Plaza, follows a six-year development process and is part of a larger strategy to establish 15 Northern California stores over the next eight years.

Simultaneously, in the Philippines, Jollibee has launched ‘Spicy Chickenjoy’ to target consumers seeking new flavor profiles. The company also continues to manage a broad global portfolio through the Jollibee Group, which includes brands such as The Coffee Bean & Tea Leaf, Smashburger, and Tim Ho Wan across Asia, North America, and Europe.

Entities

Jollibee Group · Smashburger · Alexa Ilacad · Jollibee · The Coffee Bean & Tea Leaf

Timeline

  1. 4 days ago

    [BUSINESS] 5 sources
    Jollibee expands product offerings and highlights global brand portfolio

    Jollibee has launched Spicy Chickenjoy in the Philippines and continues to expand its massive global portfolio, which includes brands like Smashburger and The Coffee Bean & Tea Leaf.

  2. about 1 month ago

    [BUSINESS] 3 sources
    Jollibee to Open Downtown San Francisco Restaurant on July 31

    Jollibee opens its first downtown San Francisco restaurant on July 31 at 934 Market St, after years of permitting delays, as part of a Northern California expansion.

Sources

astig.ph · qsrweb.com · seasia.co · villagepipol.com · wazzup.ph