João Pessoa concludes second phase of urban cleaning operation

Mayor Leo Bezerra has concluded the second phase of the ‘Cidade Bem Cuidada’ (Well Cared For City) operation in João Pessoa. The final stage featured the ‘Amigos da Praia’ (Friends of the Beach) project at Busto de Tamandaré, located between Tambaú and Cabo Branco beaches.

Coordinated by the Municipal Special Urban Cleaning Authority (Emlur-JP), the initiative focuses on environmental education. Teams distributed bags and provided guidance to residents, tourists, hotel representatives, and street vendors regarding proper waste disposal and the preservation of public spaces.

This second phase expanded cleaning services to the city's North Zone, including neighborhoods such as Bairro dos Estados, Expedicionários, Torre, Miramar, Tambauzinho, and Ipês, following an initial phase conducted in the South Zone.