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[CULTURE] · Brazil · 2 sources

João Rock 2026 adds nationwide 'Palco Brasil' stage and expands with Eisen Rock Station

The João Rock festival returns to Ribeirão Preto (São Paulo) on 1 August 2026 with a new "Palco Brasil" that brings together artists from the five Brazilian regions in a single stage. The lineup showcases the Amazon band Os Tucumanus alongside rapper Victor Xamã, highlights the return of Nação Zumbi after nine years to represent the Northeast, and aims to create cross‑regional collaborations that underline the country’s musical diversity.

Eisenbahn, the festival’s master sponsor for a third consecutive year, solidifies its Eisen Rock Station as the fifth official stage. Rap‑rock group Rancore headlines the stage, which also features Dupoint, Drenna, Alexia, Giovanna Moraes and Jambu. The brand adds fan‑curated activations, a zip‑line, a dedicated lounge and a "Rota do Rock" pre‑event tour that distributes exclusive memorabilia and ticket giveaways.