Joyn expands content lineup and ad format in Germany

Joyn, the streaming platform of ProSiebenSat.1, has extended its partnership with Warner Bros. Discovery. The deal adds nine new on‑demand channels—including DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, DMAX Macher and TLC Crime and TLC Mystery—available both in live TV and in the platform’s media libraries.

At the same time, Seven.One Media introduced a new advertising product for Joyn called the Pause Creative Fullscreen Package. The format bundles the existing Pause Ad, which appears full‑screen when users pause a VOD stream, with a new 10‑second fullscreen placement on live TV that activates when viewers switch to a ProSiebenSat.1 channel. The first advertiser to use the bundle is Ehrmann GmbH, promoting its Milk Twist product to young adults across Joyn and connected TV devices.

Both initiatives aim to increase viewer engagement and generate additional revenue for the platform.