[CLSTR]
< Back to situations

We’ll email you as it develops, and you can follow the whole thread from day one.

[SITUATION] · [ACTIVE]

9 clusters · 21 sources · 47 days · First seen · Last updated

Categories: BUSINESS · CULTURE

Joyn expands with ZDF tie‑up and new content lineup

Entities: Ehrmann GmbH · Seven.One Media · Joyn · Warner Bros. Discovery · DMAX

Overview

After a series of low‑rating primetime slots in June 2026, ProSieben introduced a mentalist competition and vodcast format on its Joyn platform, followed by a pop‑culture broadcast of *Ready Player One* in early July. On 14 July 2026 ProSiebenSat.1 negotiated a deal with public broadcaster ZDF to embed ZDF’s on‑demand programmes—news, documentaries, cultural, factual and entertainment titles—into Joyn, free of ads and under ZDF’s editorial control. The partnership, described by ZDF Audience Director Florian Kumb as a “strong, future‑oriented signal” and by ProSiebenSat.1 manager Nicole Agudo Berbel as a defence against international platforms, is slated for launch in the fourth quarter of 2026.

On 21 July 2026 the parties reaffirmed the agreement, confirming that ZDF’s on‑demand catalogue will be available on Joyn as scheduled. A week later Joyn broadened its offering further by adding nine on‑demand channels from Warner Bros. Discovery (including DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, DMAX Macher, TLC Crime and TLC Mystery) to both live TV and its media library. Concurrently, Seven.One Media rolled out a new advertising product—the Pause Creative Fullscreen Package—that combines the existing Pause Ad with a 10‑second fullscreen slot on live TV, first used by Ehrmann GmbH for its Milk Twist campaign. Both moves aim to boost viewer engagement and revenue for Joyn while strengthening German public‑service visibility in the digital arena.

Timeline

  1. about 2 hours ago

    [BUSINESS] 4 sources
    Joyn expands content lineup and ad format in Germany

    Joyn adds nine Warner Bros. Discovery on‑demand channels and launches a new full‑screen Pause Ad bundle with Seven.One Media, first used by Ehrmann for its Milk Twist product.

  2. 7 days ago

    [BUSINESS] 8 sources
    ZDF and ProSiebenSat.1 Expand Streaming Partnership to Joyn

    ZDF and ProSiebenSat.1 will bring selected ZDF on‑demand shows to Joyn, launching in Q4 2026, free and ad‑free, to boost public‑service visibility and compete with global streaming services.

  3. 14 days ago

    [BUSINESS] 4 sources
    ZDF and Joyn Reach Streaming Content Agreement

    ZDF and Joyn have agreed to embed ZDF on‑demand content within Joyn, ending a legal dispute; the ad‑free content remains owned by ZDF, with rollout planned for autumn while ARD talks continue.

  4. 27 days ago

    [CULTURE] 2 sources
    ProSieben schedules “Ready Player One” movie and “newstime” news broadcast

    ProSieben will show Spielberg’s “Ready Player One” at 20:15 as a World Cup‑free option and air its “newstime” news bulletin live at 01:50 on Pro7, with online streaming.

  5. 28 days ago

    [BUSINESS] 2 sources
    ProSiebenSat.1 launches video podcasts on Joyn

    ProSiebenSat.1’s Joyn adds video podcasts, launching titles like Sophie Passmann and SCHÖN LAUT, with Seven.One Audio supplying content and Seven.One Media handling CTV ad inventory.

  6. 29 days ago

    [BUSINESS] 2 sources
    ProSiebenSat.1 expands video podcasts on Joyn and runs Joko & Klaas ratings battle

    ProSiebenSat.1 adds video podcasts to Joyn to boost viewer time and ad inventory, while its 'Joko & Klaas gegen ProSieben' show drew 0.7‑0.9 million viewers, earning 3.9‑4.6% market share in 2026.

  7. about 1 month ago

    [CULTURE] 4 sources
    Timon Krause launches mentalist prime‑time show “Ich durchschaue jeden!” on ProSieben

    Timon Krause’s new mentalist show “Ich durchschaue jeden!” debuts on ProSieben on 5 August, hosted by Matthias Opdenhövel, with a follow‑up documentary on perception.

  8. about 1 month ago

    [CULTURE] 2 sources
    Pro7 streams repeat of 'Die Realitystar Academy' episode 19

    Pro7 aired episode 19 of “Die Realitystar Academy” (June 19 2026) and made it available on its Mediathek; no further TV repeat is scheduled.

  9. about 2 months ago

    [CULTURE] 2 sources
    ProSieben records low primetime ratings for clip shows and Realitystar Academy

    ProSieben’s June 11 primetime clip show and Realitystar Academy drew very low viewership, while its news bulletin “ProSieben :newstime” aired live at 18:00 with online streaming.

Sources

advanced-television.com · aktienkurs-orderbuch.finanznachrichten.de · augsburger-allgemeine.de · digitalfernsehen.de · horizont.at · invidis.de · it-boltwise.de · m.faz.net · m.quotenmeter.de · mebucom.de · mediasites.digitalfernsehen.de · mobiflip.de · netzwelt.de · ots.de · presseportal.de · qmde.de · sbo.dk · spielfilm.de · spreekbuis.nl · wochentlich.de · zoanthus.fr