JT refreshes Ploom CUBE heated tobacco device design

JT is refreshing the design of its heated tobacco device, the Ploom CUBE, introducing two new colors: Pebble White and Cobalt Black. The updated devices feature a matte texture and utilize JT’s SMART HEATFLOW heating technology.

Pre-sales for the new models begin on September 8, 2026, via the CLUB JT online shop and Ploom Shops. A nationwide release in convenience stores and tobacco retailers is scheduled for October 13, 2026. As part of this transition, the existing Jet Black, Gold, Navy Blue, and Luna Silver color variations will be discontinued.

New accessories, including front panels and fabric back covers, are also being introduced. To celebrate the launch, JT will host pop-up events in Tokyo, including a temporary installation at MIYASHITA PARK in Shibuya.