K-Beauty Expo Korea 2026 to open at KINTEX with record scale

The 18th K-Beauty Expo Korea will be held at KINTEX in Goyang from October 15 to 17. This year's event features a record-breaking scale, with 679 companies from 15 countries—including 597 domestic and 82 international firms—operating a total of 1,088 booths.

To facilitate global market entry, the expo includes a 1-on-1 export consultation session featuring 220 companies from 60 countries selected through KOTRA. The event also aims to support domestic distribution through an MD consultation session involving 33 distributors, such as TikTok Korea, Wadiz, Lotte Home Shopping, and Hanwha Galleria.

Specialized programs include information sessions on entering the Chinese online market via platforms like Douyin and Xiaohongshu, as well as an ESG marketing support program for small businesses in Gyeonggi Province. The expo also features a social contribution initiative providing beauty kits to girls from low-income families.