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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 5 sources · 7 days · First seen · Last updated
K-Beauty Expo Korea 2026
Overview
The 18th K-Beauty Expo Korea, held at KINTEX in Goyang from October 15 to 17, 2026, featured a record-breaking scale with 679 companies from 15 countries operating 1,088 booths. The event included specialized programs such as 1-on-1 export consultations for 220 companies and sessions focused on entering the Chinese online market and ESG marketing support.
Following the conclusion of the expo, reports indicated that export consultations reached a record $331 million. The amount of contracts being pursued rose to $105 million, which was approximately 2.5 times higher than the previous year. The event drew 55,000 visitors and over 16,000 international buyers from more than 140 countries, facilitating 22 MOUs with buyers from nations including the US, China, and Iraq.
Entities
KINTEX · KOTRA · Lotte Home Shopping · TikTok Korea · K-BEAUTY EXPO KOREA
Timeline
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[BUSINESS] 2 sourcesK-BEAUTY EXPO KOREA hits record $331 million in export consultations
The 2026 K-BEAUTY EXPO KOREA at KINTEX achieved record results, with export consultations totaling $331 million and participation from 679 companies across 15 countries.
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[BUSINESS] 2 sourcesK-Beauty Expo Korea 2026 to open at KINTEX with record scale
The 18th K-Beauty Expo Korea opens at KINTEX with a record 679 companies from 15 countries, focusing on global export consultations and domestic distribution support.
Sources
autotribune.co.kr · biz.heraldcorp.com · joongboo.com · m.sportalkorea.com · womennews.co.kr