K-BEAUTY EXPO KOREA hits record $331 million in export consultations

The 2026 K-BEAUTY EXPO KOREA, held at KINTEX from the 15th to the 17th, concluded with record-breaking participation and export results. The event featured 679 companies from 15 countries, including the US, Japan, the UK, and China, occupying 1,088 booths. This represents a significant increase in participation, booths, and exhibition area compared to the previous year.

Export consultations reached $331 million, while the amount of contracts being pursued rose to $105 million, approximately 2.5 times higher than last year. Over 16,000 international buyers from more than 140 countries attended, with a total of 55,000 visitors. The event also facilitated 22 MOUs with buyers from countries such as the US, China, and Iraq.

Among the participants was the natural beauty and healthcare brand ANEW M, which marked its first appearance at a large-scale beauty expo. The brand showcased its premium skincare line, SIGNI M, and engaged with international buyers to discuss global distribution and cooperation opportunities.