K-pop brand reputation rankings released for September and October

The Korea Business Research Institute has released the brand reputation rankings for K-pop groups, focusing on consumer influence and media presence.

RESCENE secured the top position in the rankings, showing an 8.04 percent increase in their brand reputation index. The group maintained a high positivity rating of 94.97 percent. CORTIS followed in second place, while izna saw a significant rise, climbing to third place with a 492.05 percent increase in their index.

Other high-ranking rookie groups include Hearts2Hearts in fourth place and KiiiKiii in fifth. The rankings are calculated using big data analysis, including media coverage, consumer participation, and community awareness indexes.