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K-pop and actor brand reputation rankings
Overview
The Korea Business Research Institute releases monthly brand reputation rankings based on big data analysis of consumer participation, media coverage, communication, and community awareness. In August 2026, girl group member rankings were led by Woni of RESCENE, followed by IVE’s Jang Won Young and BLACKPINK’s Jennie. By September 2026, the institute expanded its reporting to include both boy and girl groups. In the boy group category, BTS secured the top position, followed by BIGBANG and ATEEZ. In the girl group category, RESCENE maintained the first spot, with BLACKPINK and IVE following in second and third place.
In a subsequent September report covering both actors and individual idols, the rankings shifted. In the actor category, Song Kang secured the first position with a brand reputation index of 4,351,209, followed by Seo Kang Jun, Kong Hyo Jin, Go Youn Jung, and Kim Hye Soo. In the idol category, RESCENE’s Woni ranked first with an index of 7,859,086. BTS’s Jimin took second place, followed by BIGBANG’s G-Dragon in third, RESCENE’s Zena in fourth, and BTS’s Jungkook in fifth. In a separate September 2026 report for rising actors and singers, Song Kang again secured the top position in the rising actor category, while RESCENE maintained first place in the rising singer category.
For the September and October 2026 period, RESCENE secured the top group position with an 8.04 percent increase in their index and a 94.97 percent positivity rating. CORTIS ranked second, while izna climbed to third with a 492.05 percent increase. Other high-ranking rookie groups included Hearts2Hearts and KiiiKiii.
In the October 2026 girl group member rankings, Woni of RESCENE maintained the top position with an index of 8,039,165. She was followed by RESCENE’s Zena in second and IVE’s Jang Wonyoung in third. Other high-ranking members included BLACKPINK’s Jennie and RESCENE’s Minami.
Entities
RESCENE · Korea Business Research Institute · Jimin · BTS · Woni
Timeline
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[CULTURE] 2 sourcesK-pop girl group brand reputation rankings released for October 2026
The Korea Business Research Institute released October 2026 brand reputation rankings for K-pop girl group members, with RESCENE’s Woni taking the top spot.
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[CULTURE] 3 sourcesK-pop brand reputation rankings released for September and October
RESCENE leads the latest K-pop brand reputation rankings, followed by CORTIS and izna, according to data from the Korea Business Research Institute.
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[CULTURE] 4 sourcesKorean Business Research Institute releases September brand reputation rankings
The Korean Business Research Institute released September brand reputation rankings, placing actor Song Kang at the top of the rising actors list and the group RESCENE at the top for singers.
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[CULTURE] 2 sourcesKorean brand reputation rankings released for September
The Korean Business Research Institute released September brand reputation rankings, with Song Kang leading actors and RESCENE’s Woni topping the individual idol category.
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[CULTURE] 2 sourcesKorea Business Research Institute releases September K-pop reputation rankings
The Korea Business Research Institute released September 2026 brand reputation rankings for K-pop groups, with BTS leading boy groups and RESCENE topping the girl group category.
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[CULTURE] 3 sourcesK-pop girl group brand reputation rankings for August 2026
The Korea Business Research Institute released August 2026 brand reputation rankings for K-pop girl group members, with RESCENE’s Woni taking the top spot.
Sources
cinemasharp.com · k-gen.fr · kbizoom.com · negarmag.com · soompi.com · technosports.co.in
This summary has been updated 5 times: see revision history