K-pop girl group brand reputation rankings released for October 2026

The Korea Business Research Institute has released the brand reputation rankings for K-pop girl group members for October 2026. The rankings are based on big data analysis of consumer participation, media coverage, communication, and community awareness indexes.

Woni of RESCENE secured the top position with a brand reputation index of 8,039,165. She was followed by RESCENE’s Zena in second place and IVE’s Jang Wonyoung in third. Other high-ranking members include BLACKPINK’s Jennie and RESCENE’s Minami.

The analysis utilized data collected between September 18 and October 18 to measure the influence of these celebrities on consumer behavior.