Kao Corporation updates Resesh deodorizing product line

Kao Corporation has updated its Resesh deodorizing product line, specifically introducing the Resesh Strong Jet and Resesh Deodorant Power versions. The new products are designed to combat ‘unconscious odor’—scents like cooking, sweat, or aging that individuals may not notice themselves due to olfactory fatigue.

The Resesh Strong Jet features a jet trigger for wide-area continuous spraying and is aimed at neutralizing cooking and aging odors. The Resesh Deodorant Power has increased its patented deodorizing component, Deodorizer Z, by 1.2 times to improve effectiveness against stubborn smells like grilled meat and perspiration. To demonstrate these capabilities, Kao hosted a temporary experimental pop-up restaurant called ‘Yakiniku Resesh-tei’ to test the products' efficacy against heavy food odors.