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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 2 sources · 30 days · First seen · Last updated

Kao Corporation product launches and promotions

Overview

Kao Corporation has expanded its consumer product offerings through new releases in both the deodorizing and skincare sectors.

In August 2026, the company updated its Resesh deodorizing line with the introduction of Resesh Strong Jet and Resesh Deodorant Power. These products aim to combat ‘unconscious odor’ caused by factors such as cooking, sweat, or aging. To demonstrate the efficacy of the new formulas, Kao hosted a pop-up restaurant called ‘Yakiniku Resesh-tei’ to test the products against heavy food scents.

By September 2026, Kao announced the launch of the ‘Curél Intensive Moisture Oil Serum’. The company scheduled a promotional event titled ‘Harsh Dryness Report Center’ at Tokyu Plaza Harajuku Harakado to educate consumers on environmental causes of skin dryness.

Entities

Curél · Shiseido · Elixir · Tokyu Plaza Harajuku · Kao Corporation

Timeline

  1. [BUSINESS] 2 sources
    Shiseido and Kao announce new skincare product launches

    Shiseido and Kao Corporation announce new skincare offerings, including Elixir's holiday limited coffret and Curél's new oil serum with an upcoming promotional event in Harajuku.

  2. [BUSINESS] 3 sources
    Kao Corporation updates Resesh deodorizing product line

    Kao Corporation has enhanced its Resesh deodorizing series with new formulas designed to eliminate ‘unconscious odors’ such as cooking and perspiration.

Sources

prtimes.jp · wwdjapan.com