Kaufland expands organic range and launches Card Xtra loyalty program

German retailer Kaufland announced a partnership with the organic association Naturland to introduce certified Naturland‑quality products under its K‑Bio Organic and K‑Plant Based private‑label ranges from 2027. The new assortment will cover fruit, vegetables, meat, cheese, dairy, frozen foods and canned goods, aiming to raise the visibility of organic items in its stores.

In parallel, Kaufland replaced its previous bonus scheme with the Card Xtra loyalty program in February 2026. The program awards one point per euro spent, offers faster point accumulation, twelve‑month point validity, and XTRA rewards that can be redeemed directly at checkout via the Kaufland app. Card Xtra is being rolled out across all eight countries where Kaufland operates, following early launches in Romania and Moldova, with Germany now included.