Kaufland Card Xtra loyalty rollout

German retailer Kaufland is promoting its Card Xtra loyalty program through a series of initiatives. In early August 2026 the chain announced a Card Xtra giveaway, offering 250 shoppers a €100 voucher each, with entries tied to qualifying purchases made on any day in August. The promotion emphasizes Thursday as the key discount day, continuing weekly specials through Wednesday, and notes a new weekend delivery of its printed prospectus to aid shoppers’ planning.

A few days later, Kaufland detailed further developments: a partnership with the organic association Naturland to launch certified Naturland‑quality products under its K‑Bio Organic and K‑Plant Based private‑label ranges from 2027, expanding organic fruit, vegetables, meat, dairy and other categories. The announcement also highlighted the broader rollout of the Card Xtra loyalty scheme, which replaced an earlier bonus program in February 2026. Card Xtra now operates in all eight countries where Kaufland has stores, awarding one point per euro spent, with points valid for twelve months and redeemable directly at checkout via the app.