Khanh Hoa Province launches Four Bays tourism branding initiative

Khanh Hoa Province in central Vietnam is launching a new tourism branding strategy titled ‘The Odyssey of the Four Bays’ to enhance its regional attractiveness. The initiative focuses on connecting four distinct coastal areas: Nha Trang, Van Phong, Cam Ranh, and Vinh Hy.

To mark this strategic positioning, a photography exhibition titled ‘Khanh Hoa - The Odyssey of the Four Bays’ is being held at the Khanh Hoa Provincial Convention Center through September 2026. The exhibition features works from eight award-winning photographers, aiming to tell a cohesive story of the region's natural beauty, maritime culture, and local community life rather than just showcasing landscapes.

The province aims to transform Khanh Hoa into a top-tier regional tourism destination within its 2026–2030 development strategy. By linking these diverse bays—ranging from vibrant urban coastal centers to pristine natural ecosystems—the province seeks to move beyond individual destination exploitation toward a unified, multi-faceted experiential space.