Khloé Kardashian expands fragrance line to 1,300 Sephora stores

Khloé Kardashian is expanding her luxury fragrance portfolio through a partnership with LUXE Brands and a major retail rollout at Sephora. The collection, which includes XO Khloé, Almost Always, and the newly introduced XO BLUE, will be available in approximately 1,300 Sephora and Sephora at Kohl’s locations across the United States. Sephora will also serve as the exclusive retailer for the fragrance line in Canada.

The launch is scheduled to begin on September 14, 2026, and will be supported by a comprehensive 360-degree media campaign spanning social media, digital platforms, and outdoor advertising. This North American debut is intended to serve as a strategic foundation for future international expansion into markets including Mexico, Brazil, India, and various Asian territories.