Khloé Kardashian business expansion

Khloé Kardashian has expanded her business ventures through new beauty and fashion releases. On September 14, 2026, she launched a luxury fragrance portfolio in partnership with LUXE Brands. The collection, featuring XO Khloé, Almost Always, and XO BLUE, debuted in approximately 1,300 Sephora and Sephora at Kohl’s locations across the United States, with Sephora acting as the exclusive retailer in Canada.

Following this, Kardashian expanded her portfolio further through a partnership with Fabletics, which released its eighth collection featuring cold-weather activewear made from materials such as Polar Fleece and Flutter Knit. The fragrance line also extended its reach into international markets, including Mexico and Brazil.

On September 23, 2026, details emerged regarding the eighth Fabletics collection, which consists of a 19-piece winter line. This collection includes lifestyle apparel and performance-driven silhouettes such as insulated coats, hoodies, fleece wide-leg sweatpants, and accessories including beanies and faux fur hats.

Additionally, Kardashian has expressed interest in K-beauty, noting her frequent use of lip tints from the Korean brand Colorgram, which she purchases via TikTok Shop.