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[BUSINESS] · Japan, South Korea · 2 sources

Kia launches PV5 electric van in Japan targeting commercial EV market

South Korean automaker Kia has entered Japan with the PV5 electric van, aiming to fill a gap in the domestic commercial‑vehicle segment that has seen few zero‑emission options. The launch, announced at a dedicated event, opened order books for passenger and cargo versions and coincided with the opening of Kia PBV Tokyo West, the brand’s first directly‑operated dealership in the country.

Kia partnered with Japanese trading house Sojitz, which created Kia PBV Japan as a wholly‑owned subsidiary to handle sales, after‑sales service and network expansion. Sojitz currently operates seven dedicated dealerships and 52 service centres, with a goal of 11 directly‑operated stores and 100 service centres by the end of 2026. Kia targets roughly 1,000 electric‑van sales in Japan by fiscal 2026.

The 4.7‑metre‑long PV5 is built to suit Japan’s narrow streets, features a 5.5‑metre turning radius and uses the CHAdeMO rapid‑charging standard as standard equipment. It also offers vehicle‑to‑home power capability, a selling point given Japan’s seismic risk. With the Japanese government aiming for 30% EV penetration by 2030, Kia sees an opportunity to compete in a market where domestic brands such as Toyota, Honda and Nissan dominate passenger‑car sales but have been slower to roll out electric commercial vehicles.