Kim Jones announces revival of eponymous fashion label

British designer Kim Jones has announced the relaunch of his eponymous fashion label, marking a return to the brand he originally founded in 2003. Following his tenures as artistic director at Louis Vuitton and Dior Men, Jones intends to create a “broader wardrobe unrestricted by traditional categories.”

The brand’s debut autumn/winter 2027 collection is scheduled to launch exclusively online in mid-2027. Manufacturing plans involve producing apparel in Japan, while leather goods will be manufactured in Italy.

Expansion efforts will focus on Asia, with a flagship store scheduled to open in Hong Kong at Central Yards in October 2027. Further retail locations across the Asian market are currently in development.