Kim Jones to launch eponymous fashion label in 2027

British fashion designer Kim Jones, formerly the artistic director for Dior Men and Fendi, has announced the launch of his eponymous label, KIM JONES. The brand is set to debut for the Fall/Winter 2027 season.

Jones stated that the new venture aims to integrate fashion, art, and design, offering a versatile wardrobe that is “unrestricted by traditional categories” at a “considered price point.” The collection will be produced primarily in Japan, with leather goods manufactured in Italy.

The brand will launch online via kimjones.com in mid-2027. Following the digital debut, the label plans to open its first global flagship store in October 2027 at the Central Yards development in Hong Kong. This location will be a two-story space overlooking Victoria Harbour. Jones intends to expand further across Asia through additional retail stores and selected partners.